* Respondents were asked to report agreement or disagreement with the statement: "digital ads have a greater influence on buying decisions than print or TV ads."
Citation formats
Digital ads vs print or TV ads: perceived influence on UK buyers in 2012, by age
This statistic shows the share of UK consumers who reported agreeing that digital ads have a greater influence on buying decisions than print or TV ads in 2012, broken down by age groupings. Fourty-one percent of respondents aged 14 to 17 agreed that digital ads have a greater influence on buying decisions.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Deloitte. (April 30, 2013). Share of UK buyers finding digital ads more influential than print or TV ads in 2012, by age* [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 07, 2026, from /statistics/270635/digital-ads-vs-print-or-tv-ads-perceived-influence-on-buying-in-the-uk-by-age/
Deloitte. "Share of UK buyers finding digital ads more influential than print or TV ads in 2012, by age*." Chart. April 30, 2013. ÌÇÐÄÆƽâ°æ. Accessed August 07, 2026. /statistics/270635/digital-ads-vs-print-or-tv-ads-perceived-influence-on-buying-in-the-uk-by-age/
Deloitte. (2013). Share of UK buyers finding digital ads more influential than print or TV ads in 2012, by age*. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 07, 2026. /statistics/270635/digital-ads-vs-print-or-tv-ads-perceived-influence-on-buying-in-the-uk-by-age/
Deloitte. "Share of Uk Buyers Finding Digital Ads More Influential than Print or Tv Ads in 2012, by Age*." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Apr 2013, /statistics/270635/digital-ads-vs-print-or-tv-ads-perceived-influence-on-buying-in-the-uk-by-age/
Deloitte, Share of UK buyers finding digital ads more influential than print or TV ads in 2012, by age* ÌÇÐÄÆƽâ°æ, /statistics/270635/digital-ads-vs-print-or-tv-ads-perceived-influence-on-buying-in-the-uk-by-age/ (last visited August 07, 2026)
Share of UK buyers finding digital ads more influential than print or TV ads in 2012, by age* [Graph], Deloitte, April 30, 2013. [Online]. Available: /statistics/270635/digital-ads-vs-print-or-tv-ads-perceived-influence-on-buying-in-the-uk-by-age/
