* Forecast. ** Based on net ad revenues after companies pay traffic acquisition costs (TAC) to partner sites. Includes banners, rich media, sponsorships and video; includes mobile ads within the exisiting formats. Figures have been rounded.
Citation formats
Google and Facebook's share of digital display ad spending in the UK 2012-2016
This statistic shows the share of digital display advertising spending in the United Kingdom that went to Google and Facebook in 2012 and 2013, with a forecast to 2016. It was estimated that roughly **** percent of digital display ad spend went to Facebook in 2013.
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eMarketer. (July 3, 2014). Share of digital display advertising spending going to Google and Facebook in the United Kingdom (UK) from 2012 to 2016 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 06, 2026, from /statistics/268743/google-and-facebooks-share-of-digital-advertising-spending-in-the-uk/
eMarketer. "Share of digital display advertising spending going to Google and Facebook in the United Kingdom (UK) from 2012 to 2016." Chart. July 3, 2014. ÌÇÐÄÆƽâ°æ. Accessed August 06, 2026. /statistics/268743/google-and-facebooks-share-of-digital-advertising-spending-in-the-uk/
eMarketer. (2014). Share of digital display advertising spending going to Google and Facebook in the United Kingdom (UK) from 2012 to 2016. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 06, 2026. /statistics/268743/google-and-facebooks-share-of-digital-advertising-spending-in-the-uk/
eMarketer. "Share of Digital Display Advertising Spending Going to Google and Facebook in The United Kingdom (Uk) from 2012 to 2016." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 3 Jul 2014, /statistics/268743/google-and-facebooks-share-of-digital-advertising-spending-in-the-uk/
eMarketer, Share of digital display advertising spending going to Google and Facebook in the United Kingdom (UK) from 2012 to 2016 ÌÇÐÄÆƽâ°æ, /statistics/268743/google-and-facebooks-share-of-digital-advertising-spending-in-the-uk/ (last visited August 06, 2026)
Share of digital display advertising spending going to Google and Facebook in the United Kingdom (UK) from 2012 to 2016 [Graph], eMarketer, July 3, 2014. [Online]. Available: /statistics/268743/google-and-facebooks-share-of-digital-advertising-spending-in-the-uk/
