In 2023, the methodology that contributed most to the revenue of market research companies was online/mobile quantitative research with ** percent of the market share. Second in the list was automated digital/electronic, with *** percent.
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ESOMAR. (December 24, 2024). Share of market research spending generated by different methodology types 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/267225/global-market-research-highest-revenue-sources-by-service-type/
ESOMAR. "Share of market research spending generated by different methodology types 2023." Chart. December 24, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/267225/global-market-research-highest-revenue-sources-by-service-type/
ESOMAR. (2024). Share of market research spending generated by different methodology types 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/267225/global-market-research-highest-revenue-sources-by-service-type/
ESOMAR. "Share of Market Research Spending Generated by Different Methodology Types 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 24 Dec 2024, /statistics/267225/global-market-research-highest-revenue-sources-by-service-type/
ESOMAR, Share of market research spending generated by different methodology types 2023 ÌÇÐÄÆƽâ°æ, /statistics/267225/global-market-research-highest-revenue-sources-by-service-type/ (last visited July 28, 2026)
Share of market research spending generated by different methodology types 2023 [Graph], ESOMAR, December 24, 2024. [Online]. Available: /statistics/267225/global-market-research-highest-revenue-sources-by-service-type/
