In 2024, Ipsos generated approximately **** billion euros in revenue. This was an increase of roughly ** million euros when compared to the previous year. Ipsos was one of the world’s largest market research companies and had over *employees in 2024. The headquarters of the firm are found in Paris, France.Â
Global reach
Although founded in France in 1975, Ipsos has expanded on a global scale beginning in the . It has competed with all other major market research firms in terms of global research revenue, and is now one of the leading employers in the United States within the market research industry.
Political polling
Following the 2019 general election in Australia, Ipsos was dropped by several Australian newspapers as their source for political polling. Ipsos falsely predicted the outcome of a tightly fought election battle and is no longer used as a reliable source for election outcomes by the media. The firm has continued to be published for other polls and research data.
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Ipsos. (February 27, 2025). Revenue of Ipsos from 2000 to 2024 (in billion euros) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/267641/revenue-of-ipsos-worldwide/
Ipsos. "Revenue of Ipsos from 2000 to 2024 (in billion euros)." Chart. February 27, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/267641/revenue-of-ipsos-worldwide/
Ipsos. (2025). Revenue of Ipsos from 2000 to 2024 (in billion euros). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/267641/revenue-of-ipsos-worldwide/
Ipsos. "Revenue of Ipsos from 2000 to 2024 (in Billion Euros)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 27 Feb 2025, /statistics/267641/revenue-of-ipsos-worldwide/
Ipsos, Revenue of Ipsos from 2000 to 2024 (in billion euros) ÌÇÐÄÆƽâ°æ, /statistics/267641/revenue-of-ipsos-worldwide/ (last visited July 27, 2026)
Revenue of Ipsos from 2000 to 2024 (in billion euros) [Graph], Ipsos, February 27, 2025. [Online]. Available: /statistics/267641/revenue-of-ipsos-worldwide/
