* Forecast. ** Display consists of banners, rich media, sponsorships and other (includes ads such as Facebook's News Feed Ads and Twitter's Promoted Tweets) and video. *** Other consists of classifieds and directories, e-mail and lead generation).
The graph shows desktop advertising spending in the United States in 2014 as well as a forecast for the period 2015 to 2019, by format. The source projected desktop search ad spend would decrease from billion to billion U.S. dollars in the presented period.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
eMarketer. (January 15, 2016). Desktop advertising spending in the United States from 2014 to 2019, by format (in billion U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 06, 2026, from /statistics/265832/forecast-for-us-online-ad-spending/
eMarketer. "Desktop advertising spending in the United States from 2014 to 2019, by format (in billion U.S. dollars)." Chart. January 15, 2016. ÌÇÐÄÆƽâ°æ. Accessed August 06, 2026. /statistics/265832/forecast-for-us-online-ad-spending/
eMarketer. (2016). Desktop advertising spending in the United States from 2014 to 2019, by format (in billion U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 06, 2026. /statistics/265832/forecast-for-us-online-ad-spending/
eMarketer. "Desktop Advertising Spending in The United States from 2014 to 2019, by Format (in Billion U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 Jan 2016, /statistics/265832/forecast-for-us-online-ad-spending/
eMarketer, Desktop advertising spending in the United States from 2014 to 2019, by format (in billion U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/265832/forecast-for-us-online-ad-spending/ (last visited August 06, 2026)
Desktop advertising spending in the United States from 2014 to 2019, by format (in billion U.S. dollars) [Graph], eMarketer, January 15, 2016. [Online]. Available: /statistics/265832/forecast-for-us-online-ad-spending/
