Scores range from 100 to -100 with a zero score indicating neutrality. Example: A score of 35 means that 35% more people said they were positive than negative about the brand.Â
This question was phrased by the source as follows: "If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?"Â The source does not specify the number of respondents.
Citation formats
Best perceived beer brands among consumers in the U.S. 2026, by Buzz Score
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YouGov. (January 31, 2026). Best perceived beer brands among consumers in the United States in 2026, by Buzz Score [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 16, 2026, from /statistics/747787/consumer-beer-brand-perception/
YouGov. "Best perceived beer brands among consumers in the United States in 2026, by Buzz Score." Chart. January 31, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 16, 2026. /statistics/747787/consumer-beer-brand-perception/
YouGov. (2026). Best perceived beer brands among consumers in the United States in 2026, by Buzz Score. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 16, 2026. /statistics/747787/consumer-beer-brand-perception/
YouGov. "Best Perceived Beer Brands among Consumers in The United States in 2026, by Buzz Score." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 31 Jan 2026, /statistics/747787/consumer-beer-brand-perception/
YouGov, Best perceived beer brands among consumers in the United States in 2026, by Buzz Score ÌÇÐÄÆƽâ°æ, /statistics/747787/consumer-beer-brand-perception/ (last visited July 16, 2026)
Best perceived beer brands among consumers in the United States in 2026, by Buzz Score [Graph], YouGov, January 31, 2026. [Online]. Available: /statistics/747787/consumer-beer-brand-perception/
