Figures for periods prior to 2021 come from earlier publications. Missing figures were not provided by the source. Figures for radio and television refer to fall 2018, figures for internet, magazines, and newspapers refer to spring 2019.
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IAB Canada. (March 1, 2026). Weekly reach of selected media in Canada from 2012 to 2025 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 02, 2026, from /statistics/261807/reach-of-select-media-in-canada/?utm_id=fe653d9c-61bb-4621-aebc-a617b9e58149
IAB Canada. "Weekly reach of selected media in Canada from 2012 to 2025." Chart. March 1, 2026. ÌÇÐÄÆÆ½â°æ. Accessed August 02, 2026. /statistics/261807/reach-of-select-media-in-canada/?utm_id=fe653d9c-61bb-4621-aebc-a617b9e58149
IAB Canada. (2026). Weekly reach of selected media in Canada from 2012 to 2025. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 02, 2026. /statistics/261807/reach-of-select-media-in-canada/?utm_id=fe653d9c-61bb-4621-aebc-a617b9e58149
IAB Canada. "Weekly Reach of Selected Media in Canada from 2012 to 2025." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 1 Mar 2026, /statistics/261807/reach-of-select-media-in-canada/?utm_id=fe653d9c-61bb-4621-aebc-a617b9e58149
IAB Canada, Weekly reach of selected media in Canada from 2012 to 2025 ÌÇÐÄÆÆ½â°æ, /statistics/261807/reach-of-select-media-in-canada/?utm_id=fe653d9c-61bb-4621-aebc-a617b9e58149 (last visited August 02, 2026)
Weekly reach of selected media in Canada from 2012 to 2025 [Graph], IAB Canada, March 1, 2026. [Online]. Available: /statistics/261807/reach-of-select-media-in-canada/?utm_id=fe653d9c-61bb-4621-aebc-a617b9e58149