Social media usage in Canada has seen a notable shift, with the average time spent on platforms decreasing to *** hour and ** minutes in early 2024, down from *** hours and **** minutes in 2023.
Platform preferences and demographics
Facebook Messenger remains the most popular messaging app among Canadian consumers, while YouTube has overtaken Facebook as the leading social media platform for news consumption. In 2024, ** percent of Canadians surveyed reported using YouTube weekly for news updates. Meta's social media platforms, including Facebook, are particularly popular with users aged 25 to 34, who make up the largest share of the company's audience in Canada. This age group accounts for approximately one-quarter of Facebook users in the country.
Increasing social media usage
Facebook currently has around **** million users in Canada, a number expected to grow to over **** million by 2029. This growth aligns with the overall trend of increasing social media adoption in the country, despite the recent decrease in average daily usage time.
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We Are Social, & DataReportal, & Meltwater. (April 8, 2025). Average time spent on social media in Canada from 2020 to 2024 (in hours.minutes) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1317217/time-spent-on-social-media-in-canada/
We Are Social, und DataReportal, und Meltwater. "Average time spent on social media in Canada from 2020 to 2024 (in hours.minutes)." Chart. April 8, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1317217/time-spent-on-social-media-in-canada/
We Are Social, DataReportal, Meltwater. (2025). Average time spent on social media in Canada from 2020 to 2024 (in hours.minutes). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1317217/time-spent-on-social-media-in-canada/
We Are Social, and DataReportal, and Meltwater. "Average Time Spent on Social Media in Canada from 2020 to 2024 (in Hours.Minutes)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 8 Apr 2025, /statistics/1317217/time-spent-on-social-media-in-canada/
We Are Social & DataReportal & Meltwater, Average time spent on social media in Canada from 2020 to 2024 (in hours.minutes) ÌÇÐÄÆƽâ°æ, /statistics/1317217/time-spent-on-social-media-in-canada/ (last visited July 26, 2026)
Average time spent on social media in Canada from 2020 to 2024 (in hours.minutes) [Graph], We Are Social, & DataReportal, & Meltwater, April 8, 2025. [Online]. Available: /statistics/1317217/time-spent-on-social-media-in-canada/
