Figures for periods prior to 2021 come from earlier publications. Missing figures were not provided by the source. Figures for radio and television refer to fall 2018, figures for internet, magazines, and newspapers refer to spring 2019.
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IAB Canada. (March 1, 2026). Weekly reach of selected media in Canada from 2012 to 2025 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 26, 2026, from /statistics/261807/reach-of-select-media-in-canada/
IAB Canada. "Weekly reach of selected media in Canada from 2012 to 2025." Chart. March 1, 2026. ÌÇÐÄÆÆ½â°æ. Accessed July 26, 2026. /statistics/261807/reach-of-select-media-in-canada/
IAB Canada. (2026). Weekly reach of selected media in Canada from 2012 to 2025. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 26, 2026. /statistics/261807/reach-of-select-media-in-canada/
IAB Canada. "Weekly Reach of Selected Media in Canada from 2012 to 2025." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 1 Mar 2026, /statistics/261807/reach-of-select-media-in-canada/
IAB Canada, Weekly reach of selected media in Canada from 2012 to 2025 ÌÇÐÄÆÆ½â°æ, /statistics/261807/reach-of-select-media-in-canada/ (last visited July 26, 2026)
Weekly reach of selected media in Canada from 2012 to 2025 [Graph], IAB Canada, March 1, 2026. [Online]. Available: /statistics/261807/reach-of-select-media-in-canada/