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What part of your organization owns the company's e-mail marketing list?

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Source

Release date

2012

Region

United States

Survey time period

December 2011 to January 2012

Number of respondents

n = 332

Special properties

survey among companies with e-mail marketing lists

Method of interview

Online survey

Supplementary notes

Missing percentage points to 100 percent are liekly due to rounding.

Citation formats

Ownership of e-mail marketing list in the U.S. as of January 2012, by department

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 1, 2013
The statistic presents data on the ownership of e-mail marketing list in the United States as of January 2012. During the survey, *** percent of the respondents answered that the sales department of their company owned the e-mail marketing list.
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E-mail marketing worldwideContent marketingE-mail usage in the United StatesMarketing personalization worldwideDigital advertising worldwide
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