People who have used technology during shopping processes
Supplementary notes
Techno-Shy Shoppers are not interested in new technologies and do not consider digital channels or devices important during any phase of the shopping journey. They are not frequent or confident online shoppers and rarely use smartphone apps. They demonstrate the lowest rate of online shopping of all the segments across all product categories.
The source does not provide exact information regarding the date of the survey or age of respondents.
Citation formats
Digital shoppers who consider themselves techno-shy online shoppers, by country 2012
This statistc gives information on the percentage of digital shoppers who consider themselves techno-shy online shoppers in 2012, by selected countries. In 2012, ** percent of digital shoppers in the United States declared themselves to be techno-shy shoppers.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Capgemini. (July 10, 2012). Percentage of digital shoppers who consider themselves techno-shy online shoppers in 2012, by selected countries [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/235674/digital-shoppers-who-consider-themselves-occasional-techno-shy/
Capgemini. "Percentage of digital shoppers who consider themselves techno-shy online shoppers in 2012, by selected countries." Chart. July 10, 2012. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/235674/digital-shoppers-who-consider-themselves-occasional-techno-shy/
Capgemini. (2012). Percentage of digital shoppers who consider themselves techno-shy online shoppers in 2012, by selected countries. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/235674/digital-shoppers-who-consider-themselves-occasional-techno-shy/
Capgemini. "Percentage of Digital Shoppers Who Consider Themselves Techno-shy Online Shoppers in 2012, by Selected Countries." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 10 Jul 2012, /statistics/235674/digital-shoppers-who-consider-themselves-occasional-techno-shy/
Capgemini, Percentage of digital shoppers who consider themselves techno-shy online shoppers in 2012, by selected countries ÌÇÐÄÆƽâ°æ, /statistics/235674/digital-shoppers-who-consider-themselves-occasional-techno-shy/ (last visited July 28, 2026)
Percentage of digital shoppers who consider themselves techno-shy online shoppers in 2012, by selected countries [Graph], Capgemini, July 10, 2012. [Online]. Available: /statistics/235674/digital-shoppers-who-consider-themselves-occasional-techno-shy/
