Data as of January 2025. Data from social media platforms. The source specifies that the data represents the social media advertising audience only, and may not correlate to respective shares of total monthly active social media users.
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Distribution of social media ad-audience in Nigeria 2025, by age and gender
As of January 2025, around **** percent of social media users in Nigeria aged between 18 and 24 years were men. Moreover, the share for women in the same age group corresponded to nearly ** percent.
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DataReportal, & We Are Social, & Meltwater. (March 3, 2025). Distribution of social media advertising audience in Nigeria in 2025, by age group and gender [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/1176100/distribution-social-media-advertising-audience-nigeria-age-gender/
DataReportal, und We Are Social, und Meltwater. "Distribution of social media advertising audience in Nigeria in 2025, by age group and gender." Chart. March 3, 2025. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/1176100/distribution-social-media-advertising-audience-nigeria-age-gender/
DataReportal, We Are Social, Meltwater. (2025). Distribution of social media advertising audience in Nigeria in 2025, by age group and gender. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/1176100/distribution-social-media-advertising-audience-nigeria-age-gender/
DataReportal, and We Are Social, and Meltwater. "Distribution of Social Media Advertising Audience in Nigeria in 2025, by Age Group and Gender." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 3 Mar 2025, /statistics/1176100/distribution-social-media-advertising-audience-nigeria-age-gender/
DataReportal & We Are Social & Meltwater, Distribution of social media advertising audience in Nigeria in 2025, by age group and gender ÌÇÐÄÆƽâ°æ, /statistics/1176100/distribution-social-media-advertising-audience-nigeria-age-gender/ (last visited August 03, 2026)
Distribution of social media advertising audience in Nigeria in 2025, by age group and gender [Graph], DataReportal, & We Are Social, & Meltwater, March 3, 2025. [Online]. Available: /statistics/1176100/distribution-social-media-advertising-audience-nigeria-age-gender/
