In 2024, it was found in a survey among South Korean internet users that around 79.8 percent of male respondents had purchased goods and services (including reservations) over the internet in the last year. The same applied to around 77.4 percent of female respondents.
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NIA. (March 31, 2025). Internet shopping usage rate in South Korea as of September 2024, by gender [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/226786/share-of-internet-shoppers-in-south-korea-by-gender/
NIA. "Internet shopping usage rate in South Korea as of September 2024, by gender." Chart. March 31, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/226786/share-of-internet-shoppers-in-south-korea-by-gender/
NIA. (2025). Internet shopping usage rate in South Korea as of September 2024, by gender. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/226786/share-of-internet-shoppers-in-south-korea-by-gender/
NIA. "Internet Shopping Usage Rate in South Korea as of September 2024, by Gender." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 31 Mar 2025, /statistics/226786/share-of-internet-shoppers-in-south-korea-by-gender/
NIA, Internet shopping usage rate in South Korea as of September 2024, by gender ÌÇÐÄÆƽâ°æ, /statistics/226786/share-of-internet-shoppers-in-south-korea-by-gender/ (last visited July 31, 2026)
Internet shopping usage rate in South Korea as of September 2024, by gender [Graph], NIA, March 31, 2025. [Online]. Available: /statistics/226786/share-of-internet-shoppers-in-south-korea-by-gender/
