Valentine's Day: gift purchases by gender United States 2020| ��ƽ��

Types of gifts consumers plan to buy for Valentine's Day in the United States in 2020, by gender

Characteristic	Women	Men
Dinner out	53%	52%
Chocolates	48%	54%
Candy	27%	32%
Greeting cards	24%	29%
Gift cards	20%	17%
Alcohol/wine	19%	18%
Personalized gifts	18%	27%
Home-cooked meals	8%	19%
Flowers	17%	44%
Massages	15%	28%
Jewelry	15%	25%
Outings	12%	6%
Perfumes	10%	18%
Other	7%	2%
Stuffed toys	6%	9%
Accessories	6%	6%
Holidays	4%	10%
Books	4%	7%
Photo frame	4%	8%
Home decor	3%	0%
Electronic gadgets	3%	5%
Wearables	3%	12%
Toiletries	3%	1%
Cosmetics	3%	9%
Pets	2%	8%
Couple's gym membership	1%	1%
Mixtape	0%	2%

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Release date

January 2020

More information

Region

United States

Survey time period

2020

Number of respondents

2,200 respondents

Age group

18 years and older

Special properties

1,100 male and 1,100 female participants

Method of interview

Online survey

Supplementary notes

Original survey question: "What kind of gifts will you be purchasing for Valentine’s Day?"
The source did not provide an exact survey date.

Citation formats

Just over half of U.S. male and female survey respondents stated that they would gift their Valentine a dinner out in 2020, making it the most popular type of gift for Valentine’s day that year. One of 2020's least common gifts received and given by each gender was a mixtape.

Valentine’s Day in the U.S.

Valentine’s Day, a.k.a. Saint Valentine’s Day, is celebrated on February 14 each year and is a day, in which many couples, as well as friends and family, come together to celebrate their love for one another. In 2020, just over fifty percent of Americans stated they were planning to celebrate and honor their love for each other on that day.

In 2020, total U.S. expenditures for the special day were expected to reach over 27 billion U.S. dollars, an amount far higher than previous years. On an individual level, over 60 percent of Americans were planning to spend over 30 U.S. dollars on a Valentine’s Day gift for their significant other.