In 2025, the leading barriers to piloting or scaling AI pricing among B2B companies were data quality and availability, with 55 percent reporting this challenge, followed by integration complexity, mentioned by 53 percent. In contrast, lack of executive sponsorship was among the least common barriers, reported by 14 percent.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
McKinsey & Company. (April 7, 2026). Share of B2B companies reporting barriers to piloting or scaling AI pricing worldwide in 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/1664114/top-barriers-ai-pricing-b2b-worldwide/
McKinsey & Company. "Share of B2B companies reporting barriers to piloting or scaling AI pricing worldwide in 2025." Chart. April 7, 2026. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/1664114/top-barriers-ai-pricing-b2b-worldwide/
McKinsey & Company. (2026). Share of B2B companies reporting barriers to piloting or scaling AI pricing worldwide in 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/1664114/top-barriers-ai-pricing-b2b-worldwide/
McKinsey & Company. "Share of B2b Companies Reporting Barriers to Piloting or Scaling Ai Pricing Worldwide in 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 7 Apr 2026, /statistics/1664114/top-barriers-ai-pricing-b2b-worldwide/
McKinsey & Company, Share of B2B companies reporting barriers to piloting or scaling AI pricing worldwide in 2025 ÌÇÐÄÆƽâ°æ, /statistics/1664114/top-barriers-ai-pricing-b2b-worldwide/ (last visited August 03, 2026)
Share of B2B companies reporting barriers to piloting or scaling AI pricing worldwide in 2025 [Graph], McKinsey & Company, April 7, 2026. [Online]. Available: /statistics/1664114/top-barriers-ai-pricing-b2b-worldwide/
