The source defined each generation as follows:
Generation Z: born between 1997 and 2012.
Millennials: born between 1981 and 1996.
Generation X: born between 1965 and 1980.
Baby boomers: born between 1946 and 1964.
Missing percentage points to 100 percent are probably due to rounding.
Citation formats
Share of adults who watched horror movies in theaters in the U.S. 2022, by generation
As of October 2022, about of adults part of Generation Z surveyed in the United States said they had watched a horror movie in theaters between *** and 12 months preceding the survey. Among all other responding generations, that share stood below ** percent.
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Morning Consult (@MorningConsult). (October 29, 2022). Percentage of adults who reported having watched horror movies in theaters in the United States as of October 2022, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/1342712/horror-movies-theater-viewing-generation-united-states/
Morning Consult (@MorningConsult). "Percentage of adults who reported having watched horror movies in theaters in the United States as of October 2022, by generation." Chart. October 29, 2022. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/1342712/horror-movies-theater-viewing-generation-united-states/
Morning Consult (@MorningConsult). (2022). Percentage of adults who reported having watched horror movies in theaters in the United States as of October 2022, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/1342712/horror-movies-theater-viewing-generation-united-states/
Morning Consult (@MorningConsult). "Percentage of Adults Who Reported Having Watched Horror Movies in Theaters in The United States as of October 2022, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 29 Oct 2022, /statistics/1342712/horror-movies-theater-viewing-generation-united-states/
Morning Consult (@MorningConsult), Percentage of adults who reported having watched horror movies in theaters in the United States as of October 2022, by generation ÌÇÐÄÆƽâ°æ, /statistics/1342712/horror-movies-theater-viewing-generation-united-states/ (last visited August 05, 2026)
Percentage of adults who reported having watched horror movies in theaters in the United States as of October 2022, by generation [Graph], Morning Consult (@MorningConsult), October 29, 2022. [Online]. Available: /statistics/1342712/horror-movies-theater-viewing-generation-united-states/
