In 2024, health benefits were the top driver for plant-based alternatives. **** of U.S. survey participants stated that their most important reason for consuming meat-substitute products are health benefits. Nearly ** percent mentioned animal-welfare concerns as the most important reason.
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Ipsos. (October 30, 2024). Consumers' most important reasons for eating meat substitutes in the United States in 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 02, 2026, from /statistics/1291994/consumers-most-important-reasons-for-eating-meat-substitutes-in-the-us/
Ipsos. "Consumers' most important reasons for eating meat substitutes in the United States in 2024." Chart. October 30, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 02, 2026. /statistics/1291994/consumers-most-important-reasons-for-eating-meat-substitutes-in-the-us/
Ipsos. (2024). Consumers' most important reasons for eating meat substitutes in the United States in 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 02, 2026. /statistics/1291994/consumers-most-important-reasons-for-eating-meat-substitutes-in-the-us/
Ipsos. "Consumers' Most Important Reasons for Eating Meat Substitutes in The United States in 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Oct 2024, /statistics/1291994/consumers-most-important-reasons-for-eating-meat-substitutes-in-the-us/
Ipsos, Consumers' most important reasons for eating meat substitutes in the United States in 2024 ÌÇÐÄÆƽâ°æ, /statistics/1291994/consumers-most-important-reasons-for-eating-meat-substitutes-in-the-us/ (last visited August 02, 2026)
Consumers' most important reasons for eating meat substitutes in the United States in 2024 [Graph], Ipsos, October 30, 2024. [Online]. Available: /statistics/1291994/consumers-most-important-reasons-for-eating-meat-substitutes-in-the-us/
