*68 percent of all respondents surveyed had tried plant-based foods or beverages.
Survey question: Purchasing regular food and plant-based food, you would say that plant-based foods are [much more expensive, slightly more expensive, close/equal, cheaper, do not pay attention]?
Respondent gender distribution:
- Female: 53 percentÂ
- Male: 47 percent
Respondent age distribution:
- 18-24 years: 10 percentÂ
- 25-34 years: 20 percent
- 35-45 years: 21 percent
- 45 years and over: 49 percent
Citation formats
Consumer perception of plant-based food product prices Australia 2024
In a July 2024 conducted survey into consumer behavior regarding alternative food and beverage products in Australia, around ** percent of respondents perceived plant-based food products as significantly or somewhat more expensive than regular food products. In comparison, around ** percent of those surveyed said they felt that plant-based foods were close to or equal in price to regular foods or slightly cheaper.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Toluna Corporate. (July 23, 2024). Consumer perception of plant-based food product prices compared to regular products in Australia as of July 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1497426/australia-consumer-perception-of-plant-based-food-product-prices/
Toluna Corporate. "Consumer perception of plant-based food product prices compared to regular products in Australia as of July 2024." Chart. July 23, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1497426/australia-consumer-perception-of-plant-based-food-product-prices/
Toluna Corporate. (2024). Consumer perception of plant-based food product prices compared to regular products in Australia as of July 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1497426/australia-consumer-perception-of-plant-based-food-product-prices/
Toluna Corporate. "Consumer Perception of Plant-based Food Product Prices Compared to Regular Products in Australia as of July 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 23 Jul 2024, /statistics/1497426/australia-consumer-perception-of-plant-based-food-product-prices/
Toluna Corporate, Consumer perception of plant-based food product prices compared to regular products in Australia as of July 2024 ÌÇÐÄÆƽâ°æ, /statistics/1497426/australia-consumer-perception-of-plant-based-food-product-prices/ (last visited July 31, 2026)
Consumer perception of plant-based food product prices compared to regular products in Australia as of July 2024 [Graph], Toluna Corporate, July 23, 2024. [Online]. Available: /statistics/1497426/australia-consumer-perception-of-plant-based-food-product-prices/
