In a July 2024 survey into consumer behavior regarding alternative food and beverage products in Australia, just over ** percent of respondents indicated they had been motivated to try plant-based products for the first time as they believed it was good for their health. Curiosity and the taste of plant-based products were the next most prevalent reasons for trying plant-based food and beverages among those surveyed.
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Toluna Corporate. (July 23, 2024). Key motivators for trying plant-based food and beverage alternative products in Australia as of July 2024 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 01, 2026, from /statistics/1496989/australia-motivators-for-trying-plant-based-food-and-beverage-products/
Toluna Corporate. "Key motivators for trying plant-based food and beverage alternative products in Australia as of July 2024." Chart. July 23, 2024. ÌÇÐÄÆÆ½â°æ. Accessed August 01, 2026. /statistics/1496989/australia-motivators-for-trying-plant-based-food-and-beverage-products/
Toluna Corporate. (2024). Key motivators for trying plant-based food and beverage alternative products in Australia as of July 2024. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 01, 2026. /statistics/1496989/australia-motivators-for-trying-plant-based-food-and-beverage-products/
Toluna Corporate. "Key Motivators for Trying Plant-based Food and Beverage Alternative Products in Australia as of July 2024." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 23 Jul 2024, /statistics/1496989/australia-motivators-for-trying-plant-based-food-and-beverage-products/
Toluna Corporate, Key motivators for trying plant-based food and beverage alternative products in Australia as of July 2024 ÌÇÐÄÆÆ½â°æ, /statistics/1496989/australia-motivators-for-trying-plant-based-food-and-beverage-products/ (last visited August 01, 2026)
Key motivators for trying plant-based food and beverage alternative products in Australia as of July 2024 [Graph], Toluna Corporate, July 23, 2024. [Online]. Available: /statistics/1496989/australia-motivators-for-trying-plant-based-food-and-beverage-products/