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Willingness to try a plant-based product that is prepared through different fermentation methods among consumers in selected European countries in 2024

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Source

Release date

June 2024

Region

Belgium, Europe, Denmark, Finland, France, Germany, Italy, Romania, Sweden, Switzerland

Survey time period

December 2023 to February 2024

Number of respondents

7,812 respondents

Age group

18 years and older

Method of interview

Questionnaire

Citation formats

Willingness to try different plant-based fermentation methods in Europe 2024

Published by
T. Ozbun,
Feb 12, 2026

A survey conducted between December 2023 and February 2024 found that approximately ** percent of respondents from nine different European countries either strongly agreed, agreed, or somewhat agreed that they would be willing to try plant-based products made using traditional fermentation methods. In contrast, about ** expressed a willingness to try products prepared with biomass fermentation methods.

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