The Brand Asset Valuator (BAV) bases their ranking on factors such as differentiation, relevance, esteem, and knowledge.
Scores are based on a maximum of 100 points.
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Top clothing brands in Colombia 2023, by preference score
In 2023, Colombian consumers preferred local clothing brands over international ones. For example, the Colombian apparel brands, Leonisa, Arturo Calle, and GEF, led the list of most popular clothing brands in the South American country, scoring over ** points each.
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El Tiempo. (February 1, 2023). Most preferred clothing brands in Colombia in 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1399842/top-clothing-brands-in-colombia/
El Tiempo. "Most preferred clothing brands in Colombia in 2023." Chart. February 1, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1399842/top-clothing-brands-in-colombia/
El Tiempo. (2023). Most preferred clothing brands in Colombia in 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1399842/top-clothing-brands-in-colombia/
El Tiempo. "Most Preferred Clothing Brands in Colombia in 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Feb 2023, /statistics/1399842/top-clothing-brands-in-colombia/
El Tiempo, Most preferred clothing brands in Colombia in 2023 ÌÇÐÄÆƽâ°æ, /statistics/1399842/top-clothing-brands-in-colombia/ (last visited July 28, 2026)
Most preferred clothing brands in Colombia in 2023 [Graph], El Tiempo, February 1, 2023. [Online]. Available: /statistics/1399842/top-clothing-brands-in-colombia/
