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Percentage distribution of individuals who saw outdoor advertising in Spain in 2024, based on the socioeconomic index

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Source

Release date

February 2025

Region

Spain

Survey time period

2024

Number of respondents

29.766 interviews*

Age group

14 years or older

Method of interview

Face-to-face interviews, telephone interviews

Supplementary notes

IA1: higher socioeconomic index / IE2: lower socioeconomic index.

* 23,153 face-to-face individuals + 6,613 online.
- 1st wave 2024:
From January 10 to March 12, 2024: 7,703 face-to-face interviews + 2,233 online interviews.
- 2nd wave 2024:
From March 20 to May 28, 2024: 7,718 face-to-face interviews + 2,182 online interviews.
- 3rd wave 2024:
From September 2 to November 3, 2024: 7,732 face-to-face interviews + 2,198 online interviews.

Citation formats

Audience percentage of outdoor advertising by socioeconomic index Spain 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Jan 22, 2026

In 2024, approximately **** percent of the population that saw some type of outdoor advertising in Spain belonged to the socioeconomic index IE1. This means they had a monthly income between *** and euros.

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