Julia Stoll
Research expert covering TV and video media
Book market in Sweden - statistics & facts
The Swedish book industry is changing. Just five years ago, sales from physical bookstores accounted for the lion’s share of publishers’ revenue, but the figure fell below 400 million Swedish kronor in 2020 and has been slow to recover since then, whilst digital outlets continue to prosper. Swedish book publisher income is now comprised mostly of revenue from digital resellers and internet bookstores. Revenue derived from digital resellers grew by more than threefold in five years and surpassed 700 million SEK for the first time in 2022. But which book formats do Swedes read most?
