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Digital buyer penetration in the United States from 2013 to 2019

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Source

Release date

September 2015

Region

United States

Survey time period

2013 - 2015

Age group

14 years or older

Supplementary notes

* Forecast
Internet users who made at least one purchase through any digital channel in a calendar year, including online, mobile, and tablet purchases. Excludes sales of travel and event tickets. Percentage of Internet users from Retail Roundup 2015.

Citation formats

United States: digital buyer penetration 2013 - 2019

Published by ÌÇÐÄÆƽâ°æ Research Department, Jan 22, 2026
The statistic reports on the penetration of digital buyers in the United States from 2013 to 2019. In 2015, **** percent of Internet users in the United States had purchased products online. In 2017, this figure is expected to increase to **** percent.
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