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The data provided by ÌÇÐÄÆƽâ°æ Market ÌÇÐÄÆƽâ°æ are estimates.

Definition:

eCommerce, short for electronic commerce, refers to the sale of physical products through a digital channel to a private end consumer (B2C). This definition includes purchases made via desktop computers (including laptops and notebooks) as well as purchases made through mobile devices (e.g., smartphones and tablets) via websites or mobile apps. The eCommerce market includes companies that operate exclusively online as well as those that have a physical presence but also sell products or services online. eCommerce spans a wide range of industries, from retail and consumer goods to travel and hospitality, and is a rapidly growing segment of the global economy. The rise of eCommerce has enabled businesses to reach customers worldwide, increase sales, and offer new and innovative products and services.

Structure:

eCommerce consists of eight different markets:

• The Beauty, Health, Personal Care, and Home market includes the sale of products related to personal care, beauty, and essential household items through digital channels covering a wide range of products such as hair care, makeup, vitamins and supplements, and home cleaning products.
• The Beverages market contains the sale of various types of beverages through digital channels covering a wide range of products such as drinks, including alcoholic and non-alcoholic beverages, tea, coffee, and energy drinks.
• The Electronics market comprises the sale of devices, gadgets, and electronic accessories through digital channels including products such as smartphones, laptops, cameras, and smart home devices.
• The Fashion market includes the sale of clothing, shoes, and accessories through digital channels from a wide range of brands, designers, and retailers.
• The Food market contains the sale of food-related products through digital channels with the purpose of providing consumers a convenient and accessible way to purchase food and specialty foods.
• The Furniture market comprises the sale of furniture and home decor products through digital channels covering a wide range of furniture products, including sofas, beds, chairs, and tables.
• The Media market includes the sale of media-related products through digital channels covering products such as books, music, movies, and video games.
• The Toys, Hobby, and DIY market contains the sale of products related to toys, hobbies, and do-it-yourself (DIY) projects through digital channels including toys, games, puzzles, models, and craft materials.

Additional information:

eCommerce includes revenue, users, average revenue per user, and penetration rates. Revenue is derived from annual reports, national statistical offices, Google and Alibaba trends, and industry knowledge. Sales channels show the share of online and offline revenue as well as the distribution of sales on mobile and desktop devices. Revenue includes VAT. The market only shows B2C revenue and users from the markets mentioned above, so C2C, B2B, and reCommerce are not included. Additional definitions can be found on each respective market page.

Key players in the market include companies such as Amazon, JD, Taobao, Tmall, Apple, and Walmart.