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Despite the negative impact of the COVID-19 pandemic on the podcast industry in economic terms during 2020, the value of this market worldwide was already around **** billion U.S. dollars in 2025. Not only that, forecasts point to continued growth in the coming years, approaching billion U.S. dollars by 2032.

Many listeners, but few regulars

Streaming platforms like Spotify and Apple have contributed to renewed interest in this digital audio format, previously limited to specialized services like iVoox. In fact, the number of individuals who listen to podcasts worldwide has continued to grow in recent years and is expected to exceed *** million by 2029. However, despite this trend, the sector still seems to have difficulties attracting regular listeners. Moreover, even in countries like the United States with a podcast penetration rate above ** percent, the listening intensity remains mostly occasional, with the percentage of frequent listeners not exceeding ** percent.

The profile of the Spanish podcast listener

Spain is a clear example of the reach of podcasts among younger people. Specifically, the population aged 18 to 24 appears most inclined to listen to this type of content. In particular, ** percent of individuals in this age group currently identify as podcast users in the country. Regarding consumption frequency, nearly ** percent of respondents access this content weekly for *** hours or less, mainly favoring podcasts on specialized topics and lifestyle.