adult internet users who are familiar with each brand
Method of interview
Online survey
Supplementary notes
Originally, the question was phrased as follows: "To what extent would you say the news from the following brands is reliable? Use the following scale from 0 to 10, where 0 is 'not reliable at all' and 10 is 'completely reliable'."
Citation formats
Spaniards' trust in top journalistic brands from 2021 to 2023.
2023 seems to have restored the population's confidence in Spanish news brands. After the general decline experienced since 2020, the situation in 2023 was completely the opposite. However, this increase was not the same in all cases. While COPE recorded a growth of six points during this period, reaching ** percent in 2023, in the case of LaSexta there was no change during the same time frame. But which is the most trusted brand according to Spaniards? The answer is Antena 3, which is not surprising considering that Atresmedia's flagship channel has been the most watched within the national territory for two consecutive years.
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Universidad de Navarra (Center for Internet Studies & Digital Life - School of Communication). (July 20, 2023). Confidence level of the main national journalistic brands among the population in Spain between 2021 and 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/1647527/confidence-level-of-spaniards-in-the-main-journalistic-brands/
Universidad de Navarra (Center for Internet Studies & Digital Life - School of Communication). "Confidence level of the main national journalistic brands among the population in Spain between 2021 and 2023." Chart. July 20, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/1647527/confidence-level-of-spaniards-in-the-main-journalistic-brands/
Universidad de Navarra (Center for Internet Studies & Digital Life - School of Communication). (2023). Confidence level of the main national journalistic brands among the population in Spain between 2021 and 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/1647527/confidence-level-of-spaniards-in-the-main-journalistic-brands/
Universidad de Navarra (Center for Internet Studies & Digital Life - School of Communication). "Confidence Level of The Main National Journalistic Brands among The Population in Spain between 2021 and 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 Jul 2023, /statistics/1647527/confidence-level-of-spaniards-in-the-main-journalistic-brands/
Universidad de Navarra (Center for Internet Studies & Digital Life - School of Communication), Confidence level of the main national journalistic brands among the population in Spain between 2021 and 2023 ÌÇÐÄÆƽâ°æ, /statistics/1647527/confidence-level-of-spaniards-in-the-main-journalistic-brands/ (last visited July 29, 2026)
Confidence level of the main national journalistic brands among the population in Spain between 2021 and 2023 [Graph], Universidad de Navarra (Center for Internet Studies & Digital Life - School of Communication), July 20, 2023. [Online]. Available: /statistics/1647527/confidence-level-of-spaniards-in-the-main-journalistic-brands/
