Julia Stoll
Research expert covering TV and video media
Radio industry in Benelux - statistics & facts
Radio is one of the few traditional sources of news and entertainment that have stood the test of time in the Benelux region. Despite the ongoing digitalization of the media and entertainment industry, radio remains firmly embedded into the lives of millions of people in the Benelux countries. The latest data on European radio audience sizes showed that an estimated 19 million people listened to the radio across the Netherlands, Belgium, and Luxembourg in 2023, which translates to over 60 percent of the region’s total population. While it should also be noted that the Benelux is home to a diverse and multi-faceted media landscape because of the cultural and linguistic variety within each country, one can easily spot overarching radio consumption patterns.
