| Characteristic | Promising | Not Promising |
|---|---|---|
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
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Source
Sources
In cooperation with
McKinsey & Company
Release date
June 2025
More information
Region
Worldwide
Survey time period
2025
Special properties
Survey concluded end-March 2025. No executive who self-reported being from China or representing a Chinese brand participated in the survey.
Supplementary notes
Beauty comprises skincare, haircare, colour cosmetics and fragrance.
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