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Source
Sources
In cooperation with
McKinsey & Company
Release date
June 2025
More information
Region
Worldwide
Survey time period
2025
Special properties
Survey concluded end-March 2025. No executive who self-reported being from China or representing a Chinese brand participated in the survey.
Supplementary notes
Beauty comprises skincare, haircare, colour cosmetics and fragrance.
Mature APAC includes Japan, South Korea and Singapore. Emerging APAC includes India and broader Asia except China, Mature APAC and Australasia.
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