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Importance of consumer values in purchasing decisions among older adults in South Korea in 2023, by type

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Sources

Release date

June 2024

Region

South Korea

Survey time period

five weeks starting July 17, 2023

Number of respondents

4,144 respondents

Age group

50 years and older

Method of interview

Face-to-face interview

Citation formats

Older adults consumer value importance South Korea 2023, by type

Published by
F. Watty,
Jul 11, 2025

According to a survey on the importance of consumer values for older adults in South Korea in 2023, about percent of respondents in their 50s stated that they valued a product's quality the most. That a product was appropriately priced followed in second place.

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Topics

Senior consumers in South KoreaE-commerce in South KoreaShopping behavior in South KoreaDigital shopping behavior in South KoreaAging population in South Korea
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