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Most popular types of in-app purchases according to mobile gaming spenders in the United States and Canada as of January 2024

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Source

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Release date

March 2024

Region

Canada, United States

Survey time period

December 2023 to January 2024

Number of respondents

2,000 respondents

Age group

18 years and older

Special properties

Mistplay platform users; wider industry metrics may vary

Supplementary notes

The source defines spender cohorts as follows:

High-value spender: $100 USD+

Mid-value spender: $10-99 USD

Low-value spender: <$10 USD

Citation formats

Mobile games top in-app purchases in U.S. and Canada 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 23, 2024

A survey conducted between December 2023 and January 2024 found that ** percent of high-value mobile gaming spenders in the United States and Canada spent money in-game to buy in-game currency or gems. Cosmetics or skins were the least popular in-app purchases across all spending cohorts.

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Statistics on " Video game subscription services in the United States "

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Other statistics that may interest you Video game subscription services in the United States

Overview

8

Consumer preference

7

Console

8

Other major subscription services

5

Mobile

5

Spotlight: cloud gaming services

5

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Topics

Video game subscription services in the United StatesConsole gamingGaming monetizationCloud gaming
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
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