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Leading dating services ranked by brand usage in the United Kingdom in 2024

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Sources

Release date

June 2025

Region

United Kingdom

Survey time period

August to November 2024

Number of respondents

1,144 respondents

Age group

18 to 64 years

Special properties

respondents who know the individual brand

Method of interview

Online survey

Supplementary notes

During the survey, the question was phrased as follows: "When it comes to dating services, which of the following brands have you used in the past 12 months?."

Citation formats

Most used dating services in the United kingdom 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 20, 2025

When it comes to the most used dating services in the United Kingdom, HER claims the top spot. The San Francisco based dating is used by ** percent of online respondents in the UK, following by Badoo and C-Date, both of which incorporate ** percent brand usage. Other most used dating services in the United Kingdom include CoffeeMeetsBagel, Tinder, and be2, to name a few.

For this study, brand usage was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

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