According to a survey on smartphones conducted by in October 2024, ** percent of female and ** percent of male consumers in Thailand consider the price first and foremost when choosing to buy a smartphone. The second most important criterion for Thai consumers when selecting a smartphone to buy is its durability.
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Rakuten Insight. (March 26, 2025). Leading features consumers look out for when choosing a smartphone in Thailand as of October, by gender 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/1610985/thailand-leading-purchase-criteria-for-smartphones-by-gender/
Rakuten Insight. "Leading features consumers look out for when choosing a smartphone in Thailand as of October, by gender 2024." Chart. March 26, 2025. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/1610985/thailand-leading-purchase-criteria-for-smartphones-by-gender/
Rakuten Insight. (2025). Leading features consumers look out for when choosing a smartphone in Thailand as of October, by gender 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/1610985/thailand-leading-purchase-criteria-for-smartphones-by-gender/
Rakuten Insight. "Leading Features Consumers Look out for When Choosing a Smartphone in Thailand as of October, by Gender 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 Mar 2025, /statistics/1610985/thailand-leading-purchase-criteria-for-smartphones-by-gender/
Rakuten Insight, Leading features consumers look out for when choosing a smartphone in Thailand as of October, by gender 2024 ÌÇÐÄÆƽâ°æ, /statistics/1610985/thailand-leading-purchase-criteria-for-smartphones-by-gender/ (last visited August 04, 2026)
Leading features consumers look out for when choosing a smartphone in Thailand as of October, by gender 2024 [Graph], Rakuten Insight, March 26, 2025. [Online]. Available: /statistics/1610985/thailand-leading-purchase-criteria-for-smartphones-by-gender/
