According to a survey on smartphones conducted by in October 2024, most consumers in Malaysia consider the price first and foremost when choosing to buy a smartphone. The second most important criteria for Malaysian consumers when deciding a smartphone to buy is its battery life.
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Rakuten Insight. (March 26, 2025). Leading features consumers look out for when choosing a smartphone in Malaysia as of October 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/1611405/malaysia-leading-purchase-criteria-for-smartphones/
Rakuten Insight. "Leading features consumers look out for when choosing a smartphone in Malaysia as of October 2024." Chart. March 26, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/1611405/malaysia-leading-purchase-criteria-for-smartphones/
Rakuten Insight. (2025). Leading features consumers look out for when choosing a smartphone in Malaysia as of October 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/1611405/malaysia-leading-purchase-criteria-for-smartphones/
Rakuten Insight. "Leading Features Consumers Look out for When Choosing a Smartphone in Malaysia as of October 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 Mar 2025, /statistics/1611405/malaysia-leading-purchase-criteria-for-smartphones/
Rakuten Insight, Leading features consumers look out for when choosing a smartphone in Malaysia as of October 2024 ÌÇÐÄÆƽâ°æ, /statistics/1611405/malaysia-leading-purchase-criteria-for-smartphones/ (last visited July 30, 2026)
Leading features consumers look out for when choosing a smartphone in Malaysia as of October 2024 [Graph], Rakuten Insight, March 26, 2025. [Online]. Available: /statistics/1611405/malaysia-leading-purchase-criteria-for-smartphones/
