As of the first quarter of 2024, Samsung held the highest online sales share of smartphones in Thailand, accounting for ** percent among other brands. This was closely followed by Apple and OPPO at ** percent.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆÆ½â°æ can support your business.
Counterpoint Research. (May 16, 2024). Share of smartphone sales via online channel in Thailand in 1st quarter 2024, by brand [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 30, 2026, from /statistics/1262443/thailand-online-smartphone-sales-share-by-brand/
Counterpoint Research. "Share of smartphone sales via online channel in Thailand in 1st quarter 2024, by brand." Chart. May 16, 2024. ÌÇÐÄÆÆ½â°æ. Accessed July 30, 2026. /statistics/1262443/thailand-online-smartphone-sales-share-by-brand/
Counterpoint Research. (2024). Share of smartphone sales via online channel in Thailand in 1st quarter 2024, by brand. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 30, 2026. /statistics/1262443/thailand-online-smartphone-sales-share-by-brand/
Counterpoint Research. "Share of Smartphone Sales via Online Channel in Thailand in 1st Quarter 2024, by Brand." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 16 May 2024, /statistics/1262443/thailand-online-smartphone-sales-share-by-brand/
Counterpoint Research, Share of smartphone sales via online channel in Thailand in 1st quarter 2024, by brand ÌÇÐÄÆÆ½â°æ, /statistics/1262443/thailand-online-smartphone-sales-share-by-brand/ (last visited July 30, 2026)
Share of smartphone sales via online channel in Thailand in 1st quarter 2024, by brand [Graph], Counterpoint Research, May 16, 2024. [Online]. Available: /statistics/1262443/thailand-online-smartphone-sales-share-by-brand/