According to a 2024 survey conducted by among consumers in the Asia-Pacific region, mobile network operator stores were most popular channel for smartphone purchases in Japan, South Korea, and Taiwan, with at least half of respondents from these regions buying smartphones through this channel. Notably, consumers in China typically bought smartphones from e-commerce marketplaces and smartphone brand stores, with around ** percent of respondents choosing these channels.
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Rakuten Insight. (March 26, 2025). Leading smartphones purchase channels among consumers in the Asia-Pacific region as of October 2024, by country or territory [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1611229/apac-top-smartphones-purchase-channels-by-country/
Rakuten Insight. "Leading smartphones purchase channels among consumers in the Asia-Pacific region as of October 2024, by country or territory." Chart. March 26, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1611229/apac-top-smartphones-purchase-channels-by-country/
Rakuten Insight. (2025). Leading smartphones purchase channels among consumers in the Asia-Pacific region as of October 2024, by country or territory. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1611229/apac-top-smartphones-purchase-channels-by-country/
Rakuten Insight. "Leading Smartphones Purchase Channels among Consumers in The Asia-pacific Region as of October 2024, by Country or Territory." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 Mar 2025, /statistics/1611229/apac-top-smartphones-purchase-channels-by-country/
Rakuten Insight, Leading smartphones purchase channels among consumers in the Asia-Pacific region as of October 2024, by country or territory ÌÇÐÄÆƽâ°æ, /statistics/1611229/apac-top-smartphones-purchase-channels-by-country/ (last visited July 31, 2026)
Leading smartphones purchase channels among consumers in the Asia-Pacific region as of October 2024, by country or territory [Graph], Rakuten Insight, March 26, 2025. [Online]. Available: /statistics/1611229/apac-top-smartphones-purchase-channels-by-country/
