According to a survey on smartphones conducted by in October 2024, the leading purchase channel for smartphones among consumers in Malaysia was the brand store itself, such as the Apple Store or Samsung Experience store. The second-most popular place to buy a smartphone in Malaysia was from a mobile network operator store, such as Maxis or CelcomDigi stores.
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Rakuten Insight. (March 26, 2025). Leading purchase channels for smartphones in Malaysia as of October 2024 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 27, 2026, from /statistics/1611407/malaysia-smartphones-leading-purchase-channels/
Rakuten Insight. "Leading purchase channels for smartphones in Malaysia as of October 2024." Chart. March 26, 2025. ÌÇÐÄÆÆ½â°æ. Accessed July 27, 2026. /statistics/1611407/malaysia-smartphones-leading-purchase-channels/
Rakuten Insight. (2025). Leading purchase channels for smartphones in Malaysia as of October 2024. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 27, 2026. /statistics/1611407/malaysia-smartphones-leading-purchase-channels/
Rakuten Insight. "Leading Purchase Channels for Smartphones in Malaysia as of October 2024." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 26 Mar 2025, /statistics/1611407/malaysia-smartphones-leading-purchase-channels/
Rakuten Insight, Leading purchase channels for smartphones in Malaysia as of October 2024 ÌÇÐÄÆÆ½â°æ, /statistics/1611407/malaysia-smartphones-leading-purchase-channels/ (last visited July 27, 2026)
Leading purchase channels for smartphones in Malaysia as of October 2024 [Graph], Rakuten Insight, March 26, 2025. [Online]. Available: /statistics/1611407/malaysia-smartphones-leading-purchase-channels/