According to a survey on smartphones conducted by in October 2024, the leading purchase channel for smartphones among consumers in Thailand was the brand store itself, such as the Apple Store or Samsung Experience store. The second-most popular place to buy a smartphone in Thailand was from a mobile network operator store.
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Rakuten Insight. (March 26, 2025). Leading purchase channels for smartphones in Thailand as of October 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1610969/thailand-smartphones-leading-purchase-channels/
Rakuten Insight. "Leading purchase channels for smartphones in Thailand as of October 2024." Chart. March 26, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1610969/thailand-smartphones-leading-purchase-channels/
Rakuten Insight. (2025). Leading purchase channels for smartphones in Thailand as of October 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1610969/thailand-smartphones-leading-purchase-channels/
Rakuten Insight. "Leading Purchase Channels for Smartphones in Thailand as of October 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 Mar 2025, /statistics/1610969/thailand-smartphones-leading-purchase-channels/
Rakuten Insight, Leading purchase channels for smartphones in Thailand as of October 2024 ÌÇÐÄÆƽâ°æ, /statistics/1610969/thailand-smartphones-leading-purchase-channels/ (last visited July 26, 2026)
Leading purchase channels for smartphones in Thailand as of October 2024 [Graph], Rakuten Insight, March 26, 2025. [Online]. Available: /statistics/1610969/thailand-smartphones-leading-purchase-channels/
