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Source
Source
In cooperation with
Rakuten Insight
Release date
March 2025
More information
Region
India
Survey time period
October 10 to 30, 2024
Number of respondents
22,127 respondents
Age group
16 years and older
Method of interview
Online survey
Supplementary notes
Survey question: "Which purchase channel do you use when buying a smartphone? (Choose up to 3 of the most relevant answers)."
Respondent counts for age groups are as follows:
16–24 years: 7,836 respondents
25–34 years: 8,120 respondents
35–44 years: 3,889 respondents
45–54 years: 1,458 respondents
55 years or older: 824 respondents
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