According to a survey on smartphones conducted by in October 2024, most consumers in Thailand consider the price first and foremost when choosing to buy a smartphone. The second most important criteria for Thai consumers when picking a smartphone to buy is its durability.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Rakuten Insight. (March 26, 2025). Leading features consumers look out for when choosing a smartphone in Thailand as of October 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1610977/thailand-leading-purchase-criteria-for-smartphones/
Rakuten Insight. "Leading features consumers look out for when choosing a smartphone in Thailand as of October 2024." Chart. March 26, 2025. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1610977/thailand-leading-purchase-criteria-for-smartphones/
Rakuten Insight. (2025). Leading features consumers look out for when choosing a smartphone in Thailand as of October 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1610977/thailand-leading-purchase-criteria-for-smartphones/
Rakuten Insight. "Leading Features Consumers Look out for When Choosing a Smartphone in Thailand as of October 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 Mar 2025, /statistics/1610977/thailand-leading-purchase-criteria-for-smartphones/
Rakuten Insight, Leading features consumers look out for when choosing a smartphone in Thailand as of October 2024 ÌÇÐÄÆƽâ°æ, /statistics/1610977/thailand-leading-purchase-criteria-for-smartphones/ (last visited August 01, 2026)
Leading features consumers look out for when choosing a smartphone in Thailand as of October 2024 [Graph], Rakuten Insight, March 26, 2025. [Online]. Available: /statistics/1610977/thailand-leading-purchase-criteria-for-smartphones/
