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Most popular dining brands in the United States as of the 1st quarter of 2025, by generation

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Source

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Release date

March 2025

Region

United States

Survey time period

Q1 2025

Age group

18 years and older

Special properties

top 10 dining brands across all age groups were used in the ranking; share of respondents that said they liked the dining brands

Supplementary notes

* The positive popularity score is calculated by taking the proportion of people who view something positively and showing it as a percentage of all of the people who have given any opinion about that thing, including 'have heard of'. 

Release date is the date accessed.

Citation formats

Most popular dining brands in the U.S. 2025, by generation

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 17, 2025

In the first quarter of 2025, adults in the United States were surveyed about the dining brands they viewed most positively. Among millennials, Dunkin' ranked highest, with ** percent viewing the brand positively. Meanwhile, Baskin-Robbins was the most popular among both Generation X and Baby Boomers.

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Industry overview

5

Key brands

5

Restaurant visitation

7

Spending

5

Delivery & takeout

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* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
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Starter Account

For single users
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per month, billed annually 1
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  • Premium Statistics

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