During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
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Most well-known restaurant chains in the United Kingdom 2025
In 2025, of the 10 most well-known restaurant chains in the United Kingdom were brands from the United States. This includes the top two ranked brands, McDonald's and KFC, with a brand awareness of ** percent and ** percent among internet respondents in the UK, respectively.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.
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ÌÇÐÄÆƽâ°æ. (October 7, 2025). Leading restaurant chains ranked by brand awareness in the United Kingdom in 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1343390/most-well-known-restaurant-chains-in-the-united-kingdom/
ÌÇÐÄÆƽâ°æ. "Leading restaurant chains ranked by brand awareness in the United Kingdom in 2025." Chart. October 7, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1343390/most-well-known-restaurant-chains-in-the-united-kingdom/
ÌÇÐÄÆƽâ°æ. (2025). Leading restaurant chains ranked by brand awareness in the United Kingdom in 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1343390/most-well-known-restaurant-chains-in-the-united-kingdom/
ÌÇÐÄÆƽâ°æ. "Leading Restaurant Chains Ranked by Brand Awareness in The United Kingdom in 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 7 Oct 2025, /statistics/1343390/most-well-known-restaurant-chains-in-the-united-kingdom/
ÌÇÐÄÆƽâ°æ, Leading restaurant chains ranked by brand awareness in the United Kingdom in 2025 ÌÇÐÄÆƽâ°æ, /statistics/1343390/most-well-known-restaurant-chains-in-the-united-kingdom/ (last visited July 31, 2026)
Leading restaurant chains ranked by brand awareness in the United Kingdom in 2025 [Graph], ÌÇÐÄÆƽâ°æ, October 7, 2025. [Online]. Available: /statistics/1343390/most-well-known-restaurant-chains-in-the-united-kingdom/
