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Most popular dining brands in the United States as of the 1st quarter of 2026

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Release date

April 2026

Region

United States

Survey time period

Q1 2026

Age group

18 years and older

Supplementary notes

* The positive popularity score is calculated by taking the proportion of people who view something positively and showing it as a percentage of all the people who have given any opinion about that thing, including 'have heard of'. 

Release date is the date accessed.

Citation formats

Most popular U.S. dining brands 2026

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 10, 2026

In the first quarter of 2026, Dairy Queen was the most popular dining brand in the United States, with ** percent of respondents saying they viewed it positively. In comparison, fast food powerhouse McDonald's had a much lower popularity share, at **Ìý±è±ð°ù³¦±ð²Ô³Ù.Ìý

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Statistics on " Full service restaurant industry in the U.S. "

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Industry overview

7

Key players

8

Consumers

7

Michelin star restaurants

3

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