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Impact of social media on online fashion purchases among digital shoppers in the United States as of August 2024, by age group

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Source

In cooperation with
Release date

November 2024

Region

North America, United States

Survey time period

August 2024

Number of respondents

1,000 respondents

Special properties

digital shoppers

Supplementary notes

To the question: "How do you use social media to influence your online fashion experiences?"

Citation formats

Social media influence on online fashion purchases in the U.S. in 2024, by age group

Published by
Yihan Ma,
Mar 24, 2025

A 2024 suvey revealed that among 30 to 39 year olds, ** percent of digital shoppers in the United States used social media to follow specific apparel brands and retailers. ** percent of shoppers in the same age group asked questions to influencers when using social media during their online fashion experience.

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Statistics on " Fashion e-commerce in the United States "

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Other statistics that may interest you Fashion e-commerce in the United States

Leading players

7

Overview

5

Consumption

8

Apps

7

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Topics

Fashion e-commerce in the United StatesBeauty and personal care e-commerce in the United StatesE-commerce in the United StatesFashion e-commerce in FranceFashion e-commerce in Canada
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$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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Starter Account

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per month, billed annually 1
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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