According to a survey conducted in 2025 in the United States, the scent is the most relevant factor of a scented product, selected by ** percent of consumers. Being a limited edition was relevant for just for percent of respondents.
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YouGov. (November 17, 2025). Most important factors when buying scented products according to consumers in the United States in 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1559431/essential-attributes-of-scented-products-for-us-consumers/
YouGov. "Most important factors when buying scented products according to consumers in the United States in 2025." Chart. November 17, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1559431/essential-attributes-of-scented-products-for-us-consumers/
YouGov. (2025). Most important factors when buying scented products according to consumers in the United States in 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1559431/essential-attributes-of-scented-products-for-us-consumers/
YouGov. "Most Important Factors When Buying Scented Products According to Consumers in The United States in 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Nov 2025, /statistics/1559431/essential-attributes-of-scented-products-for-us-consumers/
YouGov, Most important factors when buying scented products according to consumers in the United States in 2025 ÌÇÐÄÆƽâ°æ, /statistics/1559431/essential-attributes-of-scented-products-for-us-consumers/ (last visited July 28, 2026)
Most important factors when buying scented products according to consumers in the United States in 2025 [Graph], YouGov, November 17, 2025. [Online]. Available: /statistics/1559431/essential-attributes-of-scented-products-for-us-consumers/
