Netflix continues to dominate the UK streaming landscape, with **** million households subscribing to the service in the first quarter of 2026. This marks a slight increase from ** million subscribers in the fourth quarter of 2025, demonstrating the platform's enduring popularity despite fierce competition in the video-on-demand landscape.
Netflix's competitors
While Netflix remains the leading subscription video-on-demand service in the UK in terms of customer numbers, Amazon Prime Video boasts the largest content library among major SVOD platforms, with about * hours of content available as of May 2025. However, when it comes to market share based on user interest, Netflix still holds the top spot, edging out providers such as Amazon Prime Video, Disney+, and Apple TV+.
Demographic preferences
Interestingly, streaming preferences vary across age groups. Among viewers aged 65 and above, Amazon Prime Video is the preferred choice in the UK for ** percent, while Netflix captures **** of this demographic. This contrasts with the overall market dominance of Netflix, suggesting that older audiences may have different content preferences.
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BARB. (May 21, 2026). Number of households subscribing to Netflix in the United Kingdom (UK) from 1st quarter 2014 to 1st quarter 2026 (in 1,000s) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/529734/netflix-households-in-the-uk/
BARB. "Number of households subscribing to Netflix in the United Kingdom (UK) from 1st quarter 2014 to 1st quarter 2026 (in 1,000s)." Chart. May 21, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/529734/netflix-households-in-the-uk/
BARB. (2026). Number of households subscribing to Netflix in the United Kingdom (UK) from 1st quarter 2014 to 1st quarter 2026 (in 1,000s). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/529734/netflix-households-in-the-uk/
BARB. "Number of Households Subscribing to Netflix in The United Kingdom (Uk) from 1st Quarter 2014 to 1st Quarter 2026 (in 1,000s)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 21 May 2026, /statistics/529734/netflix-households-in-the-uk/
BARB, Number of households subscribing to Netflix in the United Kingdom (UK) from 1st quarter 2014 to 1st quarter 2026 (in 1,000s) ÌÇÐÄÆƽâ°æ, /statistics/529734/netflix-households-in-the-uk/ (last visited July 26, 2026)
Number of households subscribing to Netflix in the United Kingdom (UK) from 1st quarter 2014 to 1st quarter 2026 (in 1,000s) [Graph], BARB, May 21, 2026. [Online]. Available: /statistics/529734/netflix-households-in-the-uk/
