The source defines popularity as the share of survey respondents who liked the brand. The release date is when the data was accessed. The number of participants was not specified by the source.
Figures were rounded.
Citation formats
Popularity of elf cosmetics in the U.S. Q4 2020 - Q1 2025
The popularity of th e.l.f. cosmetics brand has increased slightly overall throughout the considered time frame and reached a percentage of ** percent during the first quarter of 2025.
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YouGov. (June 2, 2025). Popularity of beauty brand e.l.f. cosmetics in the United States from the 3rd quarter 2020 to the 1st quarter 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/1361945/popularity-of-elf-cosmetics-in-the-us/
YouGov. "Popularity of beauty brand e.l.f. cosmetics in the United States from the 3rd quarter 2020 to the 1st quarter 2025." Chart. June 2, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/1361945/popularity-of-elf-cosmetics-in-the-us/
YouGov. (2025). Popularity of beauty brand e.l.f. cosmetics in the United States from the 3rd quarter 2020 to the 1st quarter 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/1361945/popularity-of-elf-cosmetics-in-the-us/
YouGov. "Popularity of Beauty Brand E.L.F. Cosmetics in The United States from The 3rd Quarter 2020 to The 1st Quarter 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 2 Jun 2025, /statistics/1361945/popularity-of-elf-cosmetics-in-the-us/
YouGov, Popularity of beauty brand e.l.f. cosmetics in the United States from the 3rd quarter 2020 to the 1st quarter 2025 ÌÇÐÄÆƽâ°æ, /statistics/1361945/popularity-of-elf-cosmetics-in-the-us/ (last visited July 29, 2026)
Popularity of beauty brand e.l.f. cosmetics in the United States from the 3rd quarter 2020 to the 1st quarter 2025 [Graph], YouGov, June 2, 2025. [Online]. Available: /statistics/1361945/popularity-of-elf-cosmetics-in-the-us/
