During a survey published in January 2025, approximately 14 percent of responding consumers in Brazil said Havaianas – a sandal manufactured by São Paulo-based Alpargatas S.A. – was the first brand to come to mind when they thought of the summer. Sundown – a sunscreen produced by Kenvue under the Johnson & Johnson label – and Kibon – an ice cream and frozen dessert brand run by Unilever – followed, mentioned by 10 and seven percent of respondents, respectively.
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Grupo Meio & Mensagem. (January 7, 2025). Brands most associated with the summer among consumers in Brazil as of January 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 16, 2026, from /statistics/1550298/brands-summer-brazil/
Grupo Meio & Mensagem. "Brands most associated with the summer among consumers in Brazil as of January 2025." Chart. January 7, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 16, 2026. /statistics/1550298/brands-summer-brazil/
Grupo Meio & Mensagem. (2025). Brands most associated with the summer among consumers in Brazil as of January 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 16, 2026. /statistics/1550298/brands-summer-brazil/
Grupo Meio & Mensagem. "Brands Most Associated with The Summer among Consumers in Brazil as of January 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 7 Jan 2025, /statistics/1550298/brands-summer-brazil/
Grupo Meio & Mensagem, Brands most associated with the summer among consumers in Brazil as of January 2025 ÌÇÐÄÆƽâ°æ, /statistics/1550298/brands-summer-brazil/ (last visited July 16, 2026)
Brands most associated with the summer among consumers in Brazil as of January 2025 [Graph], Grupo Meio & Mensagem, January 7, 2025. [Online]. Available: /statistics/1550298/brands-summer-brazil/
