¹ The survey sample was as follows: 1,000 respondents each for the UK, Portugal, Spain, France, Belgium, Germany, Italy, Austria, and Poland; 1,001 respondents for Switzerland and Czechia.
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Factors playing a role when choosing a summer holiday destination for Europeans 2023
Based on an April 2023 survey, the intended budget was the main factor playing an essential role when choosing a destination for a summer holiday trip among Europeans. While over half of the sample mentioned this aspect, less than ** percent of respondents referred to the trip's ecological footprint.
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Ipsos, & Europ Assistance. (June 5, 2023). Main factors that play an essential role when choosing a destination for a summer holiday trip according to adults in Europe as of April 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1391517/main-factors-for-choosing-summer-holiday-destination-europe/
Ipsos, und Europ Assistance. "Main factors that play an essential role when choosing a destination for a summer holiday trip according to adults in Europe as of April 2023." Chart. June 5, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1391517/main-factors-for-choosing-summer-holiday-destination-europe/
Ipsos, Europ Assistance. (2023). Main factors that play an essential role when choosing a destination for a summer holiday trip according to adults in Europe as of April 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1391517/main-factors-for-choosing-summer-holiday-destination-europe/
Ipsos, and Europ Assistance. "Main Factors That Play An Essential Role When Choosing a Destination for a Summer Holiday Trip According to Adults in Europe as of April 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 5 Jun 2023, /statistics/1391517/main-factors-for-choosing-summer-holiday-destination-europe/
Ipsos & Europ Assistance, Main factors that play an essential role when choosing a destination for a summer holiday trip according to adults in Europe as of April 2023 ÌÇÐÄÆƽâ°æ, /statistics/1391517/main-factors-for-choosing-summer-holiday-destination-europe/ (last visited July 31, 2026)
Main factors that play an essential role when choosing a destination for a summer holiday trip according to adults in Europe as of April 2023 [Graph], Ipsos, & Europ Assistance, June 5, 2023. [Online]. Available: /statistics/1391517/main-factors-for-choosing-summer-holiday-destination-europe/
